Sometimes when I poke around online, I walk away with the sense that EVERYONE (and their mother) is "teaching" or giving advice on how to make better art. Online experts list PayPal links where you can buy art marketing or pricing advice or, better yet, uncover the '10 Simple Steps to Success'. I'm baffled by this. Dumbfounded by this recent outpouring of art consultants.
On the one hand, it's thrilling to see people finding consulting opportunities that help them pay the bills and I'm genuinely glad for these people. On the other hand, I'm annoyed at the blind item never discussed. How do you reconcile giving art sales advice to someone who simply makes "bad art"?
There are plenty of artists and craftspeople that seek advice to further their creative inclinations, all the while lacking skill, technique, concept, or all three. I know because not so long ago I taught artists how to market their work. I helped craftspeople hone their product lines and price their pieces. I was in the proverbial trenches. And then I walked away from it all...
Why? Especially when it WAS undeniably thrilling. It gave my ego a boost to know that I held the key to someone's success. When I helped transform a hobbiest from part-time to full-time and saw that moment when they quit their day job and sold enough work to encourage their spouse to quit their day job as well... I was hooked! I had moments where artists or craftspeople literally said to me, "Please! Tell me what to do and I'll do it. Anything."
Yet, clearly I wielded an ungodly amount of power. And while I saw this at the time, I don't think it quite hit home until a string of truly "bad" artists came my way.
One day I found myself sitting at a table critiquing hand painted toilet seat covers and Kleenex caddies, followed by a string of pressed flowers stuck behind mat board and cellophane.
I had seen items like this before and always gave honest feedback, telling the makers how to improve their technique despite personally wanting to burn it. I was always able to see the divide between what I appreciated and what I knew others would appreciate. So, I forged ahead and encouraged "appropriate" venues for their work, meanwhile hoping and praying they'd find their real artistic voice and bury the toilet paper holders painted with tromp l'oeil violets. I wanted them to forget about this schlock and move on to loftier ideals.
But the people sitting before me, I suddenly saw for what they were - happy. They were blissful almost. While I wasn't hurting anyone's feelings and was tactful in my honesty, I was the problem. I was hurting myself. Every time I gave advice to someone, I was put my stamp of approval on their choice of life direction. Meanwhile some of these people would have been far better served to have just gotten a normal day job and kept craft as a past time... a home hobby.
By giving career advice to creative people without regard to their suitability to the career, I was taking their consulting fee and short changing them. I was essentially conducting job interviews and allowing all the candidates to walk away with the hopeful sense that they too have secured the job. Some I knew didn't even have a chance. Many had wasted their time and parking meter money.
Looking back I don't regret a thing. I learned a lot. I helped many people. I tried my best. And while I could have been more honest, I never lied to anyone.
But now when I look at all the creative workshops, tutorials, and art marketing sessions others have jumped aboard to promote, I can't help but sigh and take a step back. Do they care what life choices their advice might result in, including the quitting of real, paying careers? Do they not want to delve deeper and know how their advice will be misused? Do they even screen the work before they give blanket, one-size-fits-all advice? I worry about these questions, but behind it is real concern for the advice-givers. Especially those who are artists and will scarcely know the true twist the advice-giving business had taken on their artistic career until they've been separated from consulting long enough to look back.
In the end we all just want to make a living. But if making a living comes at the expense of absolute truths you once knew about the art world, (that Beadazzlers, puffy paint, and hot glue guns do not belong in the National Gallery) all you're really doing is spinning your wheels and putting your creative aspirations on a shelf. No amount of money is now worth compromising my integrity like that again.